Brand awareness; the awards are now sponsored by Barclaycard and will be broadcast by the BBC. Expect Jo Whiley and Zane Lowe to get in on the act and promote the fuck out of their favourites.
Nominations were announced today, and it is comfortably the weakest collection of albums proposed for some time. It is also completely spineless. Here be an annotated list.
Glasvegas – Glasvegas
Barbed social realism delivered in a fug of J&MC-esque noise. Heard it all before, but it's nae bad.
Bat For Lashes – Two Suns
Disappointing follow-up to a promising debut. Needs to stop listening to Tango In The Night-era Fleetwood Mac.
Lisa Hannigan – Sea Sew
Formerly Damien Rice's muse; beautiful voice, nice arrangements but a little too cloying in parts. Too mannered however to really make a lasting impression.
The Horrors – Primary Colours
Probably the most impressive progression by any recent band.
Kasabian – West Rider Lunatic Pauper Asylum
Nod to the establishment.
Led Bib – Sensible Shoes
Ah, the "Who the fuck?" nomination. Oh they play jazz music. I have no idea if they play it well. Oh actually they are good. Prog-jazz.
The Invisible – The Invisible
These guys are actually really good, much better than all those awful and lazy TV on the Radio comparisons suggest.
La Roux – La Roux
Can't sing for toffee. Awful stick thin reedy production. This shouldn't win, it is just dressed up noughties pop (much like Lady Gaga).
Friendly Fires – Friendly Fires
Three great singles does not a great album make I'm afraid boys, even though 'Paris' is the perfect encapsulation of our aspirational, borrow now pay later generation.
Sweet Billy Pilgrim – Twice Born Men
They remind me of Tuung's somnabulant folktronica. Quite nice.
Speech Debelle – Speech Therapy
Slime and Reason by Roots Manuva is a better album if we're doing the whole "Let's pick one hip hop album released this year that somehow represents the whole of black and urban music, because those guys have totally got the MOBOs, selfish bastards...", but that tune with Michachu is aces. The fact that this is here showcases how spineless the list is, the ticking of boxes and cross-referencing of demographics must have taken them hours.
Florence and The Machine – Lungs
She'll probably win, despite being a third rate Tori Amos impersonator.
The awards ceremony takes place on 8th September 2009. I can't wait for some dunderheads to tell me what was the best British album over the last twelve months.