Pebbledashed with idiocy

Could these avaricious bastards be any more retarded? I have watched this video so many times this week, it is full on car crash television.

Reasons why I hate this;

It took them eight years to write this shit. Ooh it's about shared experiences, and at one point they had to get jobs in admin as they couldn't get jobs in the music industry. That is probably due to a chronic lack of talent chaps.

In five minutes they namecheck (in relation to their sound); glam, late 70s soul (ie the glossy, proto-disco soul), punk, Iggy Pop, James Brown, David Bowie, Shirely Bassey, The Smiths and Brian Eno.

They describe their approach to music making as "knocking up some beats...mashing a hybrid of styles". Oh I cringed deeply. Then they go on to say they're like"Delia Smith style, PsycheDelia Smith". That probably took him years to think of. "Oh I'll definitely throw that pithy comment casually into the first big interview we do because I'm a massive spaffcock". Then they talk of how they made sure they were all in their tiny studio together, even if they didn't need to be because they weren't playing a part. Umm...that's what bands are supposed to do numbnuts. They surely are the most moronic band I have ever had the misfortune to watch be interviewed.

Sony BMG banned this video when first posted, and the original has the best quotes - including one about how they're about having fun and liken themselves to going to work in fancy dress or drinking mojitos at 11am. The frontman also likens himself to Brian Eno in that he is not a musician and just goes in and bashes around with things until he gets a sound.

There is a fifth member somewhere, but she seems to have been erased from history. Only some arms and bangles still exist in the video.

'Just Because' and 'Lord Forgive Me' are apparently quasi-religious odes with all the allegorical depth of a pool of concrete.

Someone's put them up to this - the whole video is a stream of buzz words and themes, namechecks and hyperbole. It has to be a viral. Because otherwise they are the biggest cast iron idiots in the world.